To provide our guest with the best value while fostering environmental sustainability and river conservation ethics. To work with our community, employees, suppliers, non-profit partners and guests to foster a sustainable and sociably equitable environment.


IRIE Rafting Company Inc. strives to provide a commercial rafting experience that exceeds the consumer’s expectations of service and safety. We are a unique outfitter in many ways: we compost; we recycle; we purchase sustainable, fair trade, and organic goods when possible; we believe in giving back to our community and donate funds and in-kind services to worthy organizations and programs; we practice Leave No Trace; we set high expectations for our team and give them a voice in our company; we model integrity and hard work; and we integrate on-river environmental education through knowledge of flora and fauna, geographical history, and preservation techniques.

Community Focused

We love the Lake Tahoe/Truckee area and believe in giving back to our local community. We live locally and play locally. Being locally owned and operated for over 20 years, we understand that frequenting local businesses and donating to local organizations supports the entire community. Thank you for helping to make Lake Tahoe and Truckee a place we can all call home.


Our livelihood depends on keeping our rivers clean and protecting them so future generations can benefit both economically and recreationally. We try to do our part by recycling and using recycled products, serving organic food, supporting environmental organizations, participating in river clean-ups and practicing Leave No Trace outdoor ethics.


Having a connection with the outdoors is fundamental to conserving and loving our environment. Providing access to beautiful wilderness locations for under represented and minority populations is not only important for our company but also for our environment.